| Rank | Post Type | Average Engagement Rate |
|---|---|---|
| 1 | Carousels (PDF posts) | 45.85% |
| 2 | Polls | no data. (~206% more impressions) |
| 3 | Multi-image posts | 6.6% |
| 4 | Single image posts | 4.8% |
| 5 | Native video posts | 4.9% |
| 6 | Document uploads | ~4.5–5% |
| 7 | Plaintext posts | ~4.0% |
| 8 | Link posts (in-body) | +13.57% more engagement vs. no-link posts (varies) |
| 9 | Link in comment | Slight reach boost (no % provided) |
| 10 | Text + emojis | Variable – can hurt if overused |